BRITA PURITY C iQ
The industry’s first smart filtration system for optimised water.
Elevating the quality of your coffee!
Aromatic coffee enhanced by optimised water
Great taste starts with great water. BRITA water filters optimize water quality to bring out the best in coffee and vending beverages - ensuring rich aromas, perfect consistency, and an appealing appearance. At the same time, they protect your equipment from limescale, extending its lifespan and reliability. Elevate your drinks, delight your customers, and keep your machines running smoothly.
Professional Filter solutions for Coffee Machines
The power of water
How it can unlock great tasting coffee
When it comes to the flavour of the perfect espresso most people look to the beans first – shouldn‘t water be an equally important part of the equation?
After all, 98% of a cup of coffee is water, so the science behind water is crucial.
As a water expert BRITA values great tasting coffee by acknowledging the following:
- Chlorine has a very potent aroma and taste that is detectable even at very low levels and also organic compounds in water can affect its taste.
- It is all about balance: if the water is too hard you'll have a dull, lifeless coffee. If the water is too soft, you’ll have an over-extraction – it's going to be too bitter.
- Limescale: When hard, unfiltered water is heated it causes chemical reactions the lead to limescale build-up – left untreated that affects the taste of your beverages and can harm your machines
Why a BRITA Steam Filter?
Machine protection
Protect your coffee and vending machine from limescale deposits.
Save costs and resources
BRITA coffee filters maximise the performance and lifetime of coffee machines, and minimise worry about cleaning, breakdown and repair.
Save energy
With a BRITA filter, you can be sure there'll be no limescale clogging the equipment, or damage from corrosion. So, you’ll avoid inefficient energy wastage.
Great-tasting coffee
With BRITA filters, you enhance the flavor of your coffee and ensure great-tasting coffee beverages for your customer.
Get detailed information about BRITA
Water: the first step to first-rate coffee
(PDF, 6 MB)
Why repair when you can prevent?
(PDF, 7.95 MB)